Not music related (maybe not yet), but adrev related, and you have to wonder with the moves Facebook is making, IF a music video platform is next.
Facebook (NASDAQ:FB) signs a deal with the NFL for the rights to video clips.
The league has been tight with access to game highlights in the past, even precluding some broadcast partners from streaming game video clips to mobile devices.
The video highlights on Facebook will be followed by advertisements from Verizon (NYSE:VZ).
The initiative starts next week just in time for the start of the NFL playoff season.
What to watch: The high-profile deal could send a chill through the C-suites of broadcasters due to the NFL’s strong ties to Madison Avenue ad agencies