Kanye West is Brilliantly Playing Everyone.

Kanye West is brilliantly playing everyone. He took a page out of the controversy playbook and knows exactly what to say to get everyone talking. The wool has been pulled, once again, over everyone’s eyes. They are more people talking about, tweeting about, and posting about him, that all of the winners combined. Going all the way back to Sinatra, the smart artist learned how to make negative press work.