Eating Their Tail

So radio’s numbers are down, hence advertising revenue (our old friend adrev) is down. “Promotions” help replace some of that lost income (opposite of label issues). Then they are fed weekly, like junkies, they get hooked. I’m talking thousands of dollars per station per week per song. They then have to play marginal music, which…

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This Time We Demand Equity

It’s truly a beautiful scam. The ultimate scheme, whereas nothing is illegal. Once the labels found the bounty known as adrev, and the fact that it could replace lost recorded music income, they began plying their artists with it’s purported usefulness. That’s certainly a raised eyebrow of conflict or collusion. But still not genuine illegality….

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The Identical Argument Applies in Reverse

The way Google became the massive entity it is today, is a combination of strategic M&A and the extraordinary income stream of adrev. Facebook is quietly following the same pattern. Advertising revenue has long been the provider for radio, television, and print. Since the advent, and purported growth, of the Internet, it has become the…

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Advertising Revenues and Subscriptions

This is how the commercial relationship works between the streaming service and the record labels, Rob Wells, the senior vice-president Digital for Universal Music Group International, declared Spotify a very sustainable financial model which was paying out well to the record labels which it has entered into licensing deals with. Mr Wells disclosed that Spotify…

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Adrev Money and Equity Participation

I have screamed this for years now. Why wasn’t YouTube being policed? Why did labels push content onto YouTube? Why did they entice artists to do so? They were being paid adrev money, hidden behind an NDA. Why do Internet marketing departments, at record companies, prod acts into doing Spotify, Rhapsody, Pandora, Rdio, initiatives? They…

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Open Transparency

Let me be clear, I am not anti-technology, or anti-progress. Streaming is clearly the next evolution in delivery mechanisms. Cylinder to vinyl to 8 track to cassette to CD to MP3 to cloud/streaming. Simple enough. Piracy is nothing new as well, be it bootleggers or the big threat of at home cassette recording/copying. Except public…

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ADrev and Data Mining

The feeder of all of these things, streaming, YouTube, Google, etc. is advertising revenue, and of course data mining. Everything is an adrev model and people will not convert to subscription, simply because we have all learned to tune out advertising. Advertising falls into the blank it out zone. We’ve grown so accustomed to seeing…

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