Big Data is Big Business

Hortonworks is a company that specializes in Hadoop, an open-source technology that helps organize large amounts of data on low-cost hardware. It’s one of the biggest companies in the space and is used by all kinds of companies, including eBay, Spotify, and UC Irvine Health. Gee, you don’t think Spotify is selling user data, do…

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ADrev and Data Mining

The feeder of all of these things, streaming, YouTube, Google, etc. is advertising revenue, and of course data mining. Everything is an adrev model and people will not convert to subscription, simply because we have all learned to tune out advertising. Advertising falls into the blank it out zone. We’ve grown so accustomed to seeing…

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